Movimento Plural

Branding | Design strategy & visual concepts
2011 Social Intervention Movement

Movimento Plural is a social intervention movement created in Porto in 2011. It is a nonpartisan, secular, peaceful, democratic, tolerant and pluralistic movement, aiming for the defense of the democratic life by strengthening and broadening the debate and intervention of the civil society. Brainstorming around it’s principles, we came up with the name for the movement and the icon that would later become it’s logo. >1 (greater than one) is the sum of the movement’s objectives, to broaden and to unify the civil society, therefore obtaining a more representative force in their communities. Besides the name and the logo, we also developed business cards and stationery, notebooks, stamps, pins and stickers.