Centro
Benenzon

Branding | Design strategy & visual concepts
2015 Centro de Musicoterapia × Terapias não verbais

Music therapy is the professional use of music and its elements as intervention in medical, educational, and everyday environments with individuals, groups, families, or communities who seek to optimize their quality of life and improve their physical, social, communicative, emotional, intellectual, and spiritual health and wellbeing. (WFMT, 2011)
Rolando Benenzon, born in Argentina in 1939, was one of the founders of the World Federation of Music Therapy and the Benenzon Model of Music Therapy is one of the most internationally well-known models in the field. The Benenzon Foundation has active Centers in South America and the Caribbean (Argentina, Brazil, Chile, Ecuador, Uruguay, Venezuela and in the Dominican Republic) and in Europe (Spain, Italy, Belgium and Cyprus). For their new Music Therapy Center in Portugal, ELEEA developed the logo (based on the rules provided by the Foundation), branding, photography and web design.