Acredita
Portugal

Design strategy & visual concepts
INOV Portugal, Realize o seu sonho

For the 2015/2016 edition of the entrepreneurship competitions “Realize o seu sonho” and “Inov Portugal”, promoted by Acredita Portugal, our studio has developed an articulate identity, balancing visual unity in a plurality of contents, a project where the same concept was able to intertwine several design pieces (posters, flyers, advertising tv spot, among others) to frame the two themes of the competition and, at the same time, unify the language of the promoting entity.
There are hands that weave projects, charting new paths, finding start and ending points, giving shape to ideas and exploring the nuances that add meaning to it. Having the same objectives but a different positioning altogether, the image of each competition sought to reflect the categories that define them: one more inward-looking, the realization of a personal dream; the other focusing on cutting-edge projects, with a clear global ambition, lines outside the type adding the concept of rupture and innovation. It is also generating and structuring of a plan, but with the power of "thinking outside the box", of doing something new and different.
It’s from the act of developing concepts, materializing dreams and ideas into real projects, that both the promotional video and the other design elements take shape, in an exercise where process and final piece exist side by side.